As the shape of politics and communication has changed significantly in recent times, approaches to teaching and research in political communication has widened.
Political party membership and election turnouts seem to be steadily declining while interest group membership and issue-based campaigning are on the increase. Is it true? And in what way?
Professional marketing, advertising and public relations, spin doctoring and similar approaches have become central to the political process. In the same time, the rising of the web 2.0 for political discourse seem to be very strong.
This course, which analyses a wide range of forms of political communication from government and political party communication to the activities and communications of corporations, social movements and interest groups, will be held jointly by Prof. Matthew Hibberd and Prof. Michele Sorice.