Laurea in Economia Aziendale presso l’Università di Pisa
2005 – 2009 Professore Associato (Facoltà di Economia – Università di Sassari)
2001 – 2005 Ricercatore universitario (Facoltà di Economia – Università di Pisa)
Interessi di ricerca: consumer behavior, branding, emozioni
Dalli, D., Romani, S., Gistri, G. 2006 “Brand Dislike: The Dark Side of Consumer Preferences”, in For Consumers: Steps Toward Transformative Consumer Research, C. Pechman, L. Price (eds), Advances in Consumer Research, 33.
Romani, S. 2006 “Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy”, in Journal of Product and Brand Management, Vol. 15, Issue 2/3.
Dalli, D., Romani. S. 2007 “Pasta and the young Italians: consumption experiences and product meanings”, in A. Carù & B. Cova (Eds.), Consuming experience, London, Routledge.
Dalli, D., Grappi, S., Romani, S., Gistri, G. 2007 “The Brand Dislike Construct: Scale Development and Application to Actual Brands”, in G. Fitzsimons, V. Morwitz (eds), Advances in Consumer Research, 34.
Romani, S. 2008 “Transforming self and by extension society. An exploration of activism against consumerism, in Advances in Consumer Research, vol. 35.
Romani, S., Sadeh, H., Dalli, D., 2009 “When the brand is bad, I am mad! An exploration of negative emotions to brands”, in Advances in Consumer Research, vol. 36.
Gistri, G., Romani S., Pace, S., Gabrielli, V., Grappi, S. 2009 “Consumption practices of counterfeit luxury goods in the Italian context”, in Journal of Brand Management, Vol. 16, Issue 5/6.
Dalli, D., Romani, S., Sadeh, H. Forthcoming “Consumer – brand relationships in West Bank. Non-western grounded theory?” in Finanza Marketing e Produzione.