Chi sono


2016 –  Professore Ordinario in Marketing (DIM – LUISS Guido Carli)

2009- 2016 Professore Associato in Marketing (DIM – LUISS Guido  Carli)

2005 – 2009  Professore Associato in Marketing (Facoltà di Economia – Università di Sassari)

2001 – 2005  Ricercatore universitario in Marketing (Facoltà di Economia – Università di Pisa)

Interessi di ricerca: consumer behavior, branding, emozioni

Pubblicazioni recenti

Romani, S., Grappi, S., Dalli, D. 2012 “Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects” in International Journal of Research in Marketing, 29 (1), 55-67.

Casarotto, S., E Ricciardi, S Romani, D Dalli, Pietrini P. 2012 “Covert brand recognition engages emotion-specific brain networks” Archives italiennes de biologie, 150 (4), 259-273.

Romani, S., Gistri, G., Pace, S. 2012 “When counterfeits raise the appeal of luxury brands” in Marketing Letters, 23, 807-824.

Romani, S., Grappi, S. , Bagozzi, R. P. 2013 “Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values” in Journal of Business Ethics, 114 (2), 193-206. 

Grappi, S., Romani, S., Bagozzi, R. P. 2013 “Consumer Response to Corporate Irresponsible Behavior: How Emotions and Other-Regarding Virtues Energize Negative Word of Mouth and Protest Behaviors” in Journal of Business Research, 66, 1814–1821.

Grappi, S., Romani, S., Bagozzi, R. P. 2013 “The Effects of Company Offshoring Strategies on Consumer Responses” in Journal of the Academy of Marketing Science, 41, 683–704.

Romani, S., Grappi, S., Bagozzi, R. P. 2013 ” My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing” in Psychology and Marketing, 30 (12), 1029–1042.

Romani, S., Grappi, S. 2014 “When companies’ good deeds urge consumers to adopt prosocial behaviour. The role of moral elevation” in European Journal of Marketing, 48 (5/6), 943-963. 

Grappi, S., Romani, S. 2015 “Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions” in Journal of Public Relation Research, 27 (1), 22-45.

Romani, S., Grappi, S., Bagozzi, R. P. 2015 “Corporate socially responsible initiatives and their effects on consumption of green products” in Journal of Business Ethics.

Grappi, S., Romani, S., Bagozzi, R. P. 2015 Consumer stakeholder responses to reshoring strategies” in Journal of the Academy of Marketing Science.

Grappi, S., Romani, S., Bagozzi, R. P. 2015 Consumer responses to corporate offshoring practices” in Management Decisions.

Del Chiappa, G., Grappi, S., Romani, S. 2016 “Attitudes toward responsible tourism and behavioural change to practise it: A demand-side perspective in the context of Italy” in Journal of Quality Assurance in Hospitality & Tourism.

Romani, S., Grappi, S., Zarantonello, L., Bagozzi, R. P. 2016 “The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism”, in Journal of Brand Management 22, 658-672.

Zarantonello, L., Romani, S., Grappi, S., Bagozzi, R. P. 2016 “Brand hate”, in Journal of Product and Brand Management 25 (1).

Romani, S., Grappi, S., Bagozzi, R. P. 2016 “The Bittersweet Experience of Being Envied in a Consumption Context”, in European Journal of Marketing, Vol. 50 Issue: 7/8, pp.1239-1262.

Grappi, S., Romani, S., Barbarossa, C. 2017 “Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry”, Journal of Cleaner Production, 149, pp. 1164-1173.

De Vries, L., Peluso, A., Romani, S., Leeflang , P. S. H., Marcati, A. 2017. “Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations“, Computer in Human Behavior, 75, October, pp. 272-282.



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