01. Communication to students

Note 1 (September 5th, 2017): Dear students, I welcome you to the Advanced Marketing Management course. Course material will be available on this website after each lesson. Please find below the schedule of the classes, starting on Wed September 13th, 2017:

Monday 17:00-20:00 – Both A and B courses – A211

Wednesday 14:00-16:00 – B course – AT02

Wednesday 16:45 – 18:45 – A course – AT01

Friday 09:00-11:00 – A course – A201

Friday 11:45 – 13:45 – B course- A209

Note 2 (September 13th, 2017): Monday 18th Classes will be canceled due to LUISS students welcome day

Note 3 (September 13th, 2017): Here you find the link to the survey. The deadline is for tonight at 9PM

https://docs.google.com/forms/d/e/1FAIpQLSfN4v2j5yP4bbDlaR9tKopw1OQRU9UbWfaGNk3dtfr_Ljvlaw/viewform?usp=sf_link

Note 4 (September 14th, 2017): To date these student ID numbers haven’t completed the survey yet691961 692471 693001 693281 694491 694621 694681 694841 695441 695491 696481 696511 697581 697951 697991 698081 698181 698591 698641 698791 698911 699021 699061 699091 699261 699901 700051 700241 700281 700821 700891 700981 701001 701651 701931 701941 702031 702061 702241 702271 702361 702621 702761 702911 702951 702981 1060474 E10887 E10954

Note 5 (September 16th, 2017): Group composition and numbering in order of e-emails arrival (updated at Tuesday 26th, 7 pm):

GROUP 1: Alessandro Marcedula (697051) Benedetta Casciato (696421) Matteo Sebastiani (698031) Emanuele Ricciardi (692331) Antonio Liguori (695111) (course A)

GROUP 2: Elena Sofra (694971) Mariapaola Saponaro (702751) Giulia Roppoli (701431) Benedetta De Cristoforo (685081) Ilaria Lasco (693281) (course B)

GROUP 3: Carlo Brugnoli (694011) Michele Majorano (698961) Camilla Cirlincione (698221) Adriana Polverino (696311) Serena Iacobelli (698191) (course B)

GROUP 4: Paolo Abbate (697691) Santi Falco (694371) Luca Beccaro (694921) Ilaria Vergassola (694161) Alessia De Francesco (692831) (course B)

GROUP 5: Nicole Chiarello (693111) Gaia Tomassoni (693101) Martina Grassi (696361) Riccardo Trinchera (702871) Cecilia Lo Giudice (702031) (course B)

GROUP 6: Giulia Di Mascio (694391) Marco Testini (701711) Luca Anedda (693781) Luca Travaglini (698891) Ilaria Mania (694571) (course A)

GROUP 7: Fernando Borelli (698411) Giovanni Zanatta (701311) Alberto Vergine (701861) Pietro Senilia (694291) Gianpaolo Gaetani (697581) (course A)

GROUP 8: Federica Sgarra (702671) Alessia Ragazzoni (696041) Diana Cerquetani (696241) Giorgia Pagani (697001) Giulia Spampinato (694341) (course A)

GROUP 9: Roberto Remedia (692371) Andrea Martinis (698941) Claudia Pedrelli (699131) Lorenzo Cossu Klein (700561) Cécilia Bouffenoir (700561)(course A)

GROUP 10: Alberto Martini (700831) Carlotta Bonci (694231) Francesco Borghini (702461) Rosa Lanna (696981) Ludovica Mussoni (701001) (course A)

GROUP 11: Giulia Ursano (692721) Pierfrancesco Errico (695021) Silvia Finicelli (698611) Xie Yi Wu (698121) Gianluca Tortorella (700981) (course B)

GROUP 12: Davide Di Cesare (695921) Fabrizio Forneris (694301) Giovanna Resende de Menezes (694661) Giulia Riccardi (697041) Marine Mathieu (E11119) (course B)

GROUP 13: Borelli Carlotta (695191) Di Stefano Flavia (698741) Donatone Sofia (699631) Mazzariello Domenico (691681) Milano Federica (697651) (course B)

GROUP 14: Falzarano Sabino (692291) Mastronardi riccardo (695841) Schiavone Anna (699661) Vincenzo Boscaino (698641) Belfiore chiara (700261) (course A)

GROUP 15: Antea Gambicorti (692551) Alberto Volpiani (694471) Achille Carlomagno (701401) Lorenzo Biagiotti (695151) Francesco Trentacoste (702271) (course B)

GROUP 16: Carolina Grassi (693081) Giulia Toti ( 696601) Francesca Fermanelli (696971) Roberto Sfoglietta (696631) Matteo Saltarello (699091) (course B)

GROUP 17: Chiara Amore (693271) Danila Rapicano (691941) Cristina Fulgione (700781) Manuela Bianco (692241) Filippo Gori (702051) (course B)

GROUP 18: Giulia Triggiani (694601) Federica Gozzi (695171) Armen Matteo Giacovaz (694651) Alessandra Spada (702281) Bianca Laura Menna (698171) (course A)

GROUP 19: Simon Emanuelsson (700501) Federico Cavallin (702041) Jacob Albino (700581) Laura Eyring (E10934) Rasmus Tyft (703011) (course A)

GROUP 20: Marta Sponsiello (701761) Ilaria Munari (693251) Ginevra Anatriello (699681) Francesco Paglialunga (702131) Mariantonia Glionna (691721) (course B)

GROUP 21: Daniele Tamburrano (697611) Ludovica Lorrai (702661) Francesco Nardò (694061) Lara Emma (694631) Alberto Zani (702561) (course B)

GROUP 22: Sabina Petrucci (701421) Alessandro Giorgi (692471) Francesca Zuzzolo (694701) Vittorio Coscia (691961) Maria Laura Stronati (702361) (course A)

GROUP 23: Raimondi Marcello (698421) Califano Marco (700741) Matacena Amedeo (693031) Siciliano Ludovica (700711) Di Segni Silvia (693751) (course B)

GROUP 24: Sara Zito (696391) Cristina Giulia Silva (696401) Flavia Vicenzotti (693261) Giorgia Meo (698661) Ahyoung Lee (702071) (course B)

GROUP 25: Simone Granieri (695441) Luca Pioli (700241) Gaia Marullo (701701) Giulia Dadone (694741) Chiara Romoli (693421) (course B)

GROUP 26: Alessandro D’Onofrio (695561) Michele Ferraro (702531) Cristina Argentino (698731) Anna Filazzola (698271) Angelo Maiorana (700971) (course A)

GROUP 27: Sabrina Di Vasta (697111) Alessia Tossi (701931) Chiara Donadio (697161) Matilde Calabresi (700901)  Umberto Castaldi (699241) (course B)

GROUP 28: Grego Marina (701611) Colajanni Federico (702121) Ghesini Chiara (697021)  Tomasello Rosa Maria (702481) Vita Margherita (693741) (course A)

GROUP 29: Edoardo Petroni (696001) Livia D’Alisera (698361) Renzo Giobbi (697251) Edoardo Comito (699801) Andrea Longhi (698571) (course B)

GROUP 30:Julia Parin (700601) Anaïs Duflo (700591) Lucia Cervera (700671) Anaëlle Maître (700571) Marie-Suzanne Meunier (700661) (course A)

GROUP 31: Valeria Verardi (691931) Carlotta Livoli (699941) Genoveffa Nunziata Rega (699691) Daniele Perpetua (700461) Valentina Azzolini (698671) (course B)

GROUP 32: Costantino Camilla (694041) Bubola Fabrizio (701201) Butti Michela (702761) Caputi Vincenzo (701501) Piantoni Matteo (695451) (course A)

GROUP 33: Stefano Franchina (693001) Gian Marco Vocale (702001) Paolo Quattrini (698751) Fausto Milella (693171) (course A)

GROUP 34: Marialetizia Posati (699481) Sara Pacifici (697761) Isabella Barbarese (700791) Alessia Paulone (702061) Davide Francesco Nitti (694841) (course A)

GROUP 35: Simona Passaro (696731) Matteo Giacchetti (696761) Federica Gravina (695981) Igor Marulli (695911) Francesca Federici (693161) (course A)

GROUP 36: Claire Hood (E11036) Anna Skobtsova (E11038) Desiree Furlotti (E10954) Daria Starovoitova (E11057) (course B)

GROUP 37: Lorenzo Simoni (697451) Cecilia Proietti Franceschilli (699491) Davide Cravero (699861) Giulia Falcioni (696691) Francesco Scocchera (700101) (course A)

GROUP 38: Francesco Faragalli Serroni (702951) Leonardo Marcon (702991) Eugenio Beretta (702981) Melanie Bonafede (700171) Gianmarco Petroni (702941) (course B)

GROUP 39: Valerio Villani (698701) Elisa Di Marco (696431) Mauro Pennacchio (695491) Andrea Pagliaricci (700051) Marianna Raffaella Riganti (694121) (course B)

GROUP 40: Riccardo Cecere (695681) Silvia Fulci (696111) Francesco Manfrida (695501) Giorgia Marzapane (701511) Fabio Sherifi (699051) (course B)

GROUP 41: Milena Denise Luise (695811) Stefano Alojsio Battista (692451) Laura Casini (701111) Nicola Koller (E10887) Blanca Miszkin (E11109) (course B)

GROUP 42:  Marina Mangano (695861) Ileana Renzi (701951) Beatrice Di Rosa (701301)Avital Brys (E20376) Jane Nelyubina (E11118) (course B)

Note 6 (Monday 18th, 2017): Please take note: since Friday 22nd included, all Friday 9 am-11 am lessons  (Course A) will take place in room A401 ( not anymore in room A201).

Note 7 (Monday 18th, 2017): To date are still missing the group composition of the following students (updated on 22th September, 5:50 pm):

698641 695641 696511 702621 699901 700231 697951 695261 698081 699061 694491 698911 700821 702911 700891 702241 699261 698181 701941 699021 701651 700281 696481

Please contact us as soon as possible

Note 8 (September 25th, 2017): To date, these students are considered non-attending:

698641 695641 696511 702621 699901 698591 700231 698081 697951 695261 699061 694491 1060474 698911 700821 702911 697991 700891 702241 699261 698181 701941 699021 698791 700281 696481

Note 9 (September 25th, 2017): Remember to send an email of your group of 2 people (of the same course) to edoardocovaminotti@gmail.com by the end of 4th of October 2017 (23:59). Remember to specify your class (A or B) and the topic. You will be assigned to your teaching assistant in the following days.

Note 10 (September 26th, 2017): We invite you to take part at the Public speaking lesson by Mr. Castelvecchi on Friday 17th November, 5:30 pm-7 pm. Even if the attendance is not mandatory, we suggest you to partecipate. The lesson will take place in Viale Pola, 12, in the Aula Magna.

Note 11 (September 26th, 2017): Please, find attached your Twitter tutors

Note 12 (October 2nd, 2017): The Twitter weekly report must be sent every Thursday at 1 pm and renamed “YearMonthDay Group N°xxx.xls” e.g. “20171005 Group N°1.xls”

Note 13 (October 3rd, 2017): Tomorrow October 4th there will be the L’Oreal project presentation by Dr. Pesce. For this reason, you have only one lesson at 4:45 pm in class A211, for both A and B courses at the same time.

Note 14 (October 7th, 2017): The lecture of October 18th is given by Cinzia Molteni, Marketing Manager of Colgate-Palmolive. For this reason, you have only one lesson at 4:30 pm in class A211, for both A and B courses at the same time.

Note 15 (October 9th, 2017): The lesson of Wednesday 11th October has been cancelled.

Note 16 (October 12th, 2017): We would like to inform you about an interesting international graduate program called “Build the future – 2018 edition” offered by The Prysmian group – world leader in the energy and telecom cables and system industry. For more information please visit http://www.luiss.it/avviso/2017/10/03/gli-studenti-luiss-incontrano-prysmian-group-il-graduate-program-and-help-us-build

 Note 17 (October 16th, 2017): Please notice the following change in Markstrat schedule
 Markstrat schedule

Note 18 (October 16th, 2017): Both for Wechat and L’Oreal please send us an email with the question you would like to ask. As soon as we have the answers from the management we will upload them. The deadline to send us your questions are:

  • L’Oreal Oct 20th at 6 pm
  • Wechat Oct 27th at 6 pm

Note 19 (October 16th, 2017): For Wechat project you have to deliver a 10-15 ppt slides. You can find all the details in the presentation made by Dr. Ghizzoni, uploaded on the course website.

Note 20 (October 19th, 2017): On Monday 23rd the lesson will be done by Mr. Lorenzo Farina, founder of WALKIN Advertising & Marketing Agency. Before the lesson starts there will be delivered some material to work with, so we please all the team leaders to collect it and share with the team members during the lesson

Note 21 (October 19th, 2017): Lecture Digital marketing and Digital Transformation by Vittorio Granata will be on Friday 27th October, not on 24th

Note 22 (October 24th, 2017): For WALKIN project it’s required to write a Creative Brief about a commercial spot that you like. Here you have the short-adapted model to be used.

20171024_Creative-brief

Please make sure you also add the youtube link to the advertising. Please also send the dowloaded video to the teaching tem together with the brief.

You can’t use the following advertising:

  • Samsung Gear VR
  • Spot Pespi Children
  • Never say no to Panda
  • Lasagne Emiliane Barilla
  • Pavesini Cacao
  • Ferrero – for seventy years the quality first of all
  • The Baby and me (2013)
  • Girls Don’t Poop
  • Samsung Galaxy S7 Waterproof Online Advertising
  • Mon Cherì relaunch
  • Mercedes Benz Intelligent Drive & Magic Body control
  • DollarShaveClub.com – Our blades are f***ing great!
  • iPad Pro – Better than a Pc
  • Poste Italiane – the future of the human face
  • Kukident – adhesive cream
  • Telecom Italia – New technologies exposition
  • Italian Invasion Fiat 500L – USA commercial 2013
  • Mediaset Premium “Ghost”
  • Coca Cola soft drink
  • Amazon prime – Annual subscription
  • Optifog – Stop the fog
  • N° 5 – “L’eau de Chanel”
  • Audi Q2
  • Banco Posta Loans
  • New Volvo Truck Concept

The deadline for the exercise will be on November 3rd at 6 pm 

Note 23 (October 25th, 2017)

In agreement with the Director of LUISS Department of Business and Management and the Course Director, signing students not present in the roll-call during the lesson of last Friday will have zero presences until that day. Attendance will be regularly considered starting from Monday 23rd

Those students:

(a) Have already been contacted individually by the teaching team

(b) Will also be contacted individually and audited by the Director of LUISS Department of Business and Management

(c) Have to produce an individual 15-pages report in PowerPoint format about “Ethics in Marketing“ business case (see below format and structure), describing a company that opted for non-ethical or not fully legal / regulatory marketing practices / actions in a clear and comprehensive manner.  The task is to describe the case and analyze what happened, the consequences and the remediation by November 10, 2017

The output will be part of Mandatory Reading/Lectures for all students of Course B only. The report must include (a) the case description, including visual and video support (b) consequences about company’s reputation and value (if quoted), and (c) remediation actions done by the company, or the legal consequences the company has encountered, (d) managerial conclusions and implications

201710 Format-Marketing-Ethics

Note 23 (October 26th, 2017): Please find the L’Oreal management answers in the specific section of the website. We are sorry for the italian, we are working in progress to traslate them but in the meantime we wanted to upload them as soon as possible.

Note 24 (October 29th, 2017): L’Oreal’s answers have been translated into Italian, you can find them in the dedicated section (AdLab L’Oreal).

Note 25 (October 29th, 2017): As nobody sent us questions about Wechat, there won’t be a specific “FAQ” section.

Note 26 (October 30th, 2017): Congratulations, you have reached the goal of 8.000 followers on Instagram! Keep pushing to reach the next goal of 9.000!

Note 27 (October 30th, 2017): Please find below the exams’ schedule for the winter session:

  • Friday December 15th, 9:00 am
  • Thursday January 11th, 2:00 pm

Note 28 (November 2nd, 2017): Please bear in mind that for the WALKIN project you can’t use the same commercial spot of lessons materials (e.g., Campari, Turkish Airlines)

Note 29 (November 14th, 2017): We would like to remind you to take part at the Public speaking lesson by Mr. Castelvecchi on Friday 17th November, 5:30 pm-7 pm. Even if the attendance is not mandatory, we suggest you to partecipate. The lesson will take place in Viale Pola, 12, in the Aula Magna.

Note 30 (November 14th, 2017): Please take note about this important course’s schedule change:

  • Friday November 17th, 2017: Channel management taken by Professor Mazzù
  • Monday November 20th, 2017: Markstrat Simulation sixth round

Note 31 (November 14th, 2017): We would like to remind you that Wechat project deadline is Thursday November 16th

Note 32 (November 20th, 2017): On Wednesday 22nd there will be the last Markstrat session, in which your final results will be shown. Your attendance is strictly required because you have to fill in the peer-evaluation sheet.

Note 33 (November 23rd, 2017): For those who where absent during last lesson, please come on the fifth floor Friday 24th between 11.00-11.45 am to complete the peer evaluation sheet, as it is mandatory.