01. Communication to students

Note 1 (September 5th, 2017): Dear students, I welcome you to the Advanced Marketing Management course. Course material will be available on this website after each lesson. Please find below the schedule of the classes, starting on Wed September 13th, 2017:

Monday 17:00-20:00 – Both A and B courses – A211

Wednesday 14:00-16:00 – B course – AT02

Wednesday 16:45 – 18:45 – A course – AT01

Friday 09:00-11:00 – A course – A201

Friday 11:45 – 13:45 – B course- A209

Note 2 (September 13th, 2017): Monday 18th Classes will be canceled due to LUISS students welcome day

Note 3 (September 13th, 2017): Here you find the link to the survey. The deadline is for tonight at 9PM

https://docs.google.com/forms/d/e/1FAIpQLSfN4v2j5yP4bbDlaR9tKopw1OQRU9UbWfaGNk3dtfr_Ljvlaw/viewform?usp=sf_link

Note 4 (September 14th, 2017): To date these student ID numbers haven’t completed the survey yet691961 692471 693001 693281 694491 694621 694681 694841 695441 695491 696481 696511 697581 697951 697991 698081 698181 698591 698641 698791 698911 699021 699061 699091 699261 699901 700051 700241 700281 700821 700891 700981 701001 701651 701931 701941 702031 702061 702241 702271 702361 702621 702761 702911 702951 702981 1060474 E10887 E10954

Note 5 (September 16th, 2017): Group composition and numbering in order of e-emails arrival (updated at Tuesday 26th, 7 pm):

GROUP 1: Alessandro Marcedula (697051) Benedetta Casciato (696421) Matteo Sebastiani (698031) Emanuele Ricciardi (692331) Antonio Liguori (695111) (course A)

GROUP 2: Elena Sofra (694971) Mariapaola Saponaro (702751) Giulia Roppoli (701431) Benedetta De Cristoforo (685081) Ilaria Lasco (693281) (course B)

GROUP 3: Carlo Brugnoli (694011) Michele Majorano (698961) Camilla Cirlincione (698221) Adriana Polverino (696311) Serena Iacobelli (698191) (course B)

GROUP 4: Paolo Abbate (697691) Santi Falco (694371) Luca Beccaro (694921) Ilaria Vergassola (694161) Alessia De Francesco (692831) (course B)

GROUP 5: Nicole Chiarello (693111) Gaia Tomassoni (693101) Martina Grassi (696361) Riccardo Trinchera (702871) Cecilia Lo Giudice (702031) (course B)

GROUP 6: Giulia Di Mascio (694391) Marco Testini (701711) Luca Anedda (693781) Luca Travaglini (698891) Ilaria Mania (694571) (course A)

GROUP 7: Fernando Borelli (698411) Giovanni Zanatta (701311) Alberto Vergine (701861) Pietro Senilia (694291) Gianpaolo Gaetani (697581) (course A)

GROUP 8: Federica Sgarra (702671) Alessia Ragazzoni (696041) Diana Cerquetani (696241) Giorgia Pagani (697001) Giulia Spampinato (694341) (course A)

GROUP 9: Roberto Remedia (692371) Andrea Martinis (698941) Claudia Pedrelli (699131) Lorenzo Cossu Klein (700561) Cécilia Bouffenoir (700561)(course A)

GROUP 10: Alberto Martini (700831) Carlotta Bonci (694231) Francesco Borghini (702461) Rosa Lanna (696981) Ludovica Mussoni (701001) (course A)

GROUP 11: Giulia Ursano (692721) Pierfrancesco Errico (695021) Silvia Finicelli (698611) Xie Yi Wu (698121) Gianluca Tortorella (700981) (course B)

GROUP 12: Davide Di Cesare (695921) Fabrizio Forneris (694301) Giovanna Resende de Menezes (694661) Giulia Riccardi (697041) Marine Mathieu (E11119) (course B)

GROUP 13: Borelli Carlotta (695191) Di Stefano Flavia (698741) Donatone Sofia (699631) Mazzariello Domenico (691681) Milano Federica (697651) (course B)

GROUP 14: Falzarano Sabino (692291) Mastronardi riccardo (695841) Schiavone Anna (699661) Vincenzo Boscaino (698641) Belfiore chiara (700261) (course A)

GROUP 15: Antea Gambicorti (692551) Alberto Volpiani (694471) Achille Carlomagno (701401) Lorenzo Biagiotti (695151) Francesco Trentacoste (702271) (course B)

GROUP 16: Carolina Grassi (693081) Giulia Toti ( 696601) Francesca Fermanelli (696971) Roberto Sfoglietta (696631) Matteo Saltarello (699091) (course B)

GROUP 17: Chiara Amore (693271) Danila Rapicano (691941) Cristina Fulgione (700781) Manuela Bianco (692241) Filippo Gori (702051) (course B)

GROUP 18: Giulia Triggiani (694601) Federica Gozzi (695171) Armen Matteo Giacovaz (694651) Alessandra Spada (702281) Bianca Laura Menna (698171) (course A)

GROUP 19: Simon Emanuelsson (700501) Federico Cavallin (702041) Jacob Albino (700581) Laura Eyring (E10934) Rasmus Tyft (703011) (course A)

GROUP 20: Marta Sponsiello (701761) Ilaria Munari (693251) Ginevra Anatriello (699681) Francesco Paglialunga (702131) Mariantonia Glionna (691721) (course B)

GROUP 21: Daniele Tamburrano (697611) Ludovica Lorrai (702661) Francesco Nardò (694061) Lara Emma (694631) Alberto Zani (702561) (course B)

GROUP 22: Sabina Petrucci (701421) Alessandro Giorgi (692471) Francesca Zuzzolo (694701) Vittorio Coscia (691961) Maria Laura Stronati (702361) (course A)

GROUP 23: Raimondi Marcello (698421) Califano Marco (700741) Matacena Amedeo (693031) Siciliano Ludovica (700711) Di Segni Silvia (693751) (course B)

GROUP 24: Sara Zito (696391) Cristina Giulia Silva (696401) Flavia Vicenzotti (693261) Giorgia Meo (698661) Ahyoung Lee (702071) (course B)

GROUP 25: Simone Granieri (695441) Luca Pioli (700241) Gaia Marullo (701701) Giulia Dadone (694741) Chiara Romoli (693421) (course B)

GROUP 26: Alessandro D’Onofrio (695561) Michele Ferraro (702531) Cristina Argentino (698731) Anna Filazzola (698271) Angelo Maiorana (700971) (course A)

GROUP 27: Sabrina Di Vasta (697111) Alessia Tossi (701931) Chiara Donadio (697161) Matilde Calabresi (700901)  Umberto Castaldi (699241) (course B)

GROUP 28: Grego Marina (701611) Colajanni Federico (702121) Ghesini Chiara (697021)  Tomasello Rosa Maria (702481) Vita Margherita (693741) (course A)

GROUP 29: Edoardo Petroni (696001) Livia D’Alisera (698361) Renzo Giobbi (697251) Edoardo Comito (699801) Andrea Longhi (698571) (course B)

GROUP 30:Julia Parin (700601) Anaïs Duflo (700591) Lucia Cervera (700671) Anaëlle Maître (700571) Marie-Suzanne Meunier (700661) (course A)

GROUP 31: Valeria Verardi (691931) Carlotta Livoli (699941) Genoveffa Nunziata Rega (699691) Daniele Perpetua (700461) Valentina Azzolini (698671) (course B)

GROUP 32: Costantino Camilla (694041) Bubola Fabrizio (701201) Butti Michela (702761) Caputi Vincenzo (701501) Piantoni Matteo (695451) (course A)

GROUP 33: Stefano Franchina (693001) Gian Marco Vocale (702001) Paolo Quattrini (698751) Fausto Milella (693171) (course A)

GROUP 34: Marialetizia Posati (699481) Sara Pacifici (697761) Isabella Barbarese (700791) Alessia Paulone (702061) Davide Francesco Nitti (694841) (course A)

GROUP 35: Simona Passaro (696731) Matteo Giacchetti (696761) Federica Gravina (695981) Igor Marulli (695911) Francesca Federici (693161) (course A)

GROUP 36: Claire Hood (E11036) Anna Skobtsova (E11038) Desiree Furlotti (E10954) Daria Starovoitova (E11057) (course B)

GROUP 37: Lorenzo Simoni (697451) Cecilia Proietti Franceschilli (699491) Davide Cravero (699861) Giulia Falcioni (696691) Francesco Scocchera (700101) (course A)

GROUP 38: Francesco Faragalli Serroni (702951) Leonardo Marcon (702991) Eugenio Beretta (702981) Melanie Bonafede (700171) Gianmarco Petroni (702941) (course B)

GROUP 39: Valerio Villani (698701) Elisa Di Marco (696431) Mauro Pennacchio (695491) Andrea Pagliaricci (700051) Marianna Raffaella Riganti (694121) (course B)

GROUP 40: Riccardo Cecere (695681) Silvia Fulci (696111) Francesco Manfrida (695501) Giorgia Marzapane (701511) Fabio Sherifi (699051) (course B)

GROUP 41: Milena Denise Luise (695811) Stefano Alojsio Battista (692451) Laura Casini (701111) Nicola Koller (E10887) Blanca Miszkin (E11109) (course B)

GROUP 42:  Marina Mangano (695861) Ileana Renzi (701951) Beatrice Di Rosa (701301)Avital Brys (E20376) Jane Nelyubina (E11118) (course B)

Note 6 (Monday 18th, 2017): Please take note: since Friday 22nd included, all Friday 9 am-11 am lessons  (Course A) will take place in room A401 ( not anymore in room A201).

Note 7 (Monday 18th, 2017): To date are still missing the group composition of the following students (updated on 22th September, 5:50 pm):

698641 695641 696511 702621 699901 700231 697951 695261 698081 699061 694491 698911 700821 702911 700891 702241 699261 698181 701941 699021 701651 700281 696481

Please contact us as soon as possible

Note 8 (September 25th, 2017): To date, these students are considered non-attending:

698641 695641 696511 702621 699901 698591 700231 698081 697951 695261 699061 694491 1060474 698911 700821 702911 697991 700891 702241 699261 698181 701941 699021 698791 700281 696481

Note 9 (September 25th, 2017): Remember to send an email of your group of 2 people (of the same course) to edoardocovaminotti@gmail.com by the end of 4th of October 2017 (23:59). Remember to specify your class (A or B) and the topic. You will be assigned to your teaching assistant in the following days.

Note 10 (September 26th, 2017): We invite you to take part at the Public speaking lesson by Mr. Castelvecchi on Friday 17th November, 5:30 pm-7 pm. Even if the attendance is not mandatory, we suggest you to partecipate. The lesson will take place in Viale Pola, 12, in the Aula Magna.

Note 11 (September 26th, 2017): Please, find attached your Twitter tutors

Note 12 (October 2nd, 2017): The Twitter weekly report must be sent every Thursday at 1 pm and renamed “YearMonthDay Group N°xxx.xls” e.g. “20171005 Group N°1.xls”

Note 13 (October 3rd, 2017): Tomorrow October 4th there will be the L’Oreal project presentation by Dr. Pesce. For this reason, you have only one lesson at 4:45 pm in class A211, for both A and B courses at the same time.

Note 14 (October 7th, 2017): The lecture of October 18th is given by Cinzia Molteni, Marketing Manager of Colgate-Palmolive. For this reason, you have only one lesson at 4:30 pm in class A211, for both A and B courses at the same time.

Note 15 (October 9th, 2017): The lesson of Wednesday 11th October has been cancelled.

Note 16 (October 12th, 2017): We would like to inform you about an interesting international graduate program called “Build the future – 2018 edition” offered by The Prysmian group – world leader in the energy and telecom cables and system industry. For more information please visit http://www.luiss.it/avviso/2017/10/03/gli-studenti-luiss-incontrano-prysmian-group-il-graduate-program-and-help-us-build

 Note 17 (October 16th, 2017): Please notice the following change in Markstrat schedule
 Markstrat schedule

Note 18 (October 16th, 2017): Both for Wechat and L’Oreal please send us an email with the question you would like to ask. As soon as we have the answers from the management we will upload them. The deadline to send us your questions are:

  • L’Oreal Oct 20th at 6 pm
  • Wechat Oct 27th at 6 pm

Note 19 (October 16th, 2017): For Wechat project you have to deliver a 10-15 ppt slides. You can find all the details in the presentation made by Dr. Ghizzoni, uploaded on the course website.

Note 20 (October 19th, 2017): On Monday 23rd the lesson will be done by Mr. Lorenzo Farina, founder of WALKIN Advertising & Marketing Agency. Before the lesson starts there will be delivered some material to work with, so we please all the team leaders to collect it and share with the team members during the lesson

Note 21 (October 19th, 2017): Lecture Digital marketing and Digital Transformation by Vittorio Granata will be on Friday 27th October, not on 24th

Note 22 (October 24th, 2017): For WALKIN project it’s required to write a Creative Brief about a commercial spot that you like. Here you have the short-adapted model to be used.

20171024_Creative-brief

Please make sure you also add the youtube link to the advertising. Please also send the dowloaded video to the teaching tem together with the brief.

You can’t use the following advertising:

  • Samsung Gear VR
  • Spot Pespi Children
  • Never say no to Panda
  • Lasagne Emiliane Barilla
  • Pavesini Cacao
  • Ferrero – for seventy years the quality first of all
  • The Baby and me (2013)
  • Girls Don’t Poop
  • Samsung Galaxy S7 Waterproof Online Advertising
  • Mon Cherì relaunch
  • Mercedes Benz Intelligent Drive & Magic Body control
  • DollarShaveClub.com – Our blades are f***ing great!
  • iPad Pro – Better than a Pc
  • Poste Italiane – the future of the human face
  • Kukident – adhesive cream
  • Telecom Italia – New technologies exposition
  • Italian Invasion Fiat 500L – USA commercial 2013
  • Mediaset Premium “Ghost”
  • Coca Cola soft drink
  • Amazon prime – Annual subscription
  • Optifog – Stop the fog
  • N° 5 – “L’eau de Chanel”
  • Audi Q2
  • Banco Posta Loans
  • New Volvo Truck Concept

The deadline for the exercise will be on November 3rd at 6 pm 

Note 23 (October 25th, 2017)

In agreement with the Director of LUISS Department of Business and Management and the Course Director, signing students not present in the roll-call during the lesson of last Friday will have zero presences until that day. Attendance will be regularly considered starting from Monday 23rd

Those students:

(a) Have already been contacted individually by the teaching team

(b) Will also be contacted individually and audited by the Director of LUISS Department of Business and Management

(c) Have to produce an individual 15-pages report in PowerPoint format about “Ethics in Marketing“ business case (see below format and structure), describing a company that opted for non-ethical or not fully legal / regulatory marketing practices / actions in a clear and comprehensive manner.  The task is to describe the case and analyze what happened, the consequences and the remediation by November 10, 2017

The output will be part of Mandatory Reading/Lectures for all students of Course B only. The report must include (a) the case description, including visual and video support (b) consequences about company’s reputation and value (if quoted), and (c) remediation actions done by the company, or the legal consequences the company has encountered, (d) managerial conclusions and implications

201710 Format-Marketing-Ethics

Note 23 (October 26th, 2017): Please find the L’Oreal management answers in the specific section of the website. We are sorry for the italian, we are working in progress to traslate them but in the meantime we wanted to upload them as soon as possible.

Note 24 (October 29th, 2017): L’Oreal’s answers have been translated into Italian, you can find them in the dedicated section (AdLab L’Oreal).

Note 25 (October 29th, 2017): As nobody sent us questions about Wechat, there won’t be a specific “FAQ” section.

Note 26 (October 30th, 2017): Congratulations, you have reached the goal of 8.000 followers on Instagram! Keep pushing to reach the next goal of 9.000!

Note 27 (October 30th, 2017): Please find below the exams’ schedule for the winter session:

  • Friday December 15th, 9:00 am
  • Thursday January 11th, 2:00 pm

Note 28 (November 2nd, 2017): Please bear in mind that for the WALKIN project you can’t use the same commercial spot of lessons materials (e.g., Campari, Turkish Airlines)

Note 29 (November 14th, 2017): We would like to remind you to take part at the Public speaking lesson by Mr. Castelvecchi on Friday 17th November, 5:30 pm-7 pm. Even if the attendance is not mandatory, we suggest you to partecipate. The lesson will take place in Viale Pola, 12, in the Aula Magna.

Note 30 (November 14th, 2017): Please take note about this important course’s schedule change:

  • Friday November 17th, 2017: Channel management taken by Professor Mazzù
  • Monday November 20th, 2017: Markstrat Simulation sixth round

Note 31 (November 14th, 2017): We would like to remind you that Wechat project deadline is Thursday November 16th

Note 32 (November 20th, 2017): On Wednesday 22nd there will be the last Markstrat session, in which your final results will be shown. Your attendance is strictly required because you have to fill in the peer-evaluation sheet.

Note 33 (November 23rd, 2017): For those who where absent during last lesson, please come on the fifth floor Friday 24th between 11.00-11.45 am to complete the peer evaluation sheet, as it is mandatory.

Note 34 (November 26th, 2017). As anticipated, and together with Prof. Fei (Fashion Management), I will give the opportunity to the student of my course to enroll in the “INSIDE LVMH PROGRAM”, a special program organized by LVMH to make Young Talents work on a specific topic related to the luxury industry (“Imagine the luxury experience of tomorrow”). You would need to enroll in the platform as of December 13th. Please let me (or my teaching team) know your interest in the initiative, briefly described in the below attachment

One pager INSIDE LVMH_uk_rel

Note 35 (November 27th, 2017): Please take note about this schedule’s changes

TODAY Monday November 27th – CANALE A starts the lesson from 17:00 hrs in room A202; CANALE B starts the lesson from 17:30 hrs in room A104

Friday December 1st –  together CANALE A and B from 12:00 to 13:45 room AT01

Note 36 (November 27th, 2017): Dear students, here you have your Creative Brief results

20171127 Brief

Note 37 (November 28th, 2017): Dear students, here you can find your Self Branding Results. Of course we will take into consideration only the grades of attending students

20171127 Self branding

Note 38 (November 28th,2017): Dear students, here you can find your Peer-evaluation grades. Of course we will take into consideration only the grades of attending students

20171128 Peer-evaluation

Note 39 (November 28th, 2017): Dear students, here you can find your L’Oreal projects grades

20171128 L’Oreal

Note 40 (November 28th, 2017): Dear students, here you can find your Markstrat grades (max=20, min=10). We remind you that this evaluation is based on a mathematical method, that takes into account your final Share Price Index

20171128 Markstrat evaluation

Note 41 (Novemeber 29th, 2017): As the online schedule is under progress, we remind you that today lesson is at 2 pm for Canale B in room 204 and at 4.45 pm for Canale A in room 202.

Note 42: here you can find your Wechat grades

20171201 Wechat

Note 43: here you find your blog grades

20171201 Blog

Note 44: here you find your Twitter grades

20171201 Twitter

Note 45 (December 4th): Dear students, here you can find the number of your course’s presences. You can advise us if it is not correct until the end of the business day, today at 6 pm. Thank you

attendance

Note 46 (December 4th): Dear students, here you find your presences’ number. Soon you will have the grades.

attendaces1

Note 47 (December 7th): We have been observing throughout the entire course a strong overperformance in terms of content, dedication, quality and commitment by a specific group of people concerning Instagram game. Despite the effort of this specific group, the weekly suggestion and warnings prompted by the teaching team, the release of some constraints, the overall target has not been met. Nevertheless, and in line with the overall “spirit” of the course, we decided to reward the high quality of work and commitment of a selected number of students. We strongly believe in talent, passion, cooperation, respect, dedication as fundamental elements of this course, and strictly linked with our view of meritocracy. By definition, the reward could not be assigned to those who did not support the class (and in any case where we do not have evidences) during the process.

Note 48 (december 11th): Here you find the Instagram proactivity grades. These grades are related to the number of posts collected through the weekly report that you produced during the course. The following list is not about the rewards mentioned in Note 47. Those will be published soon.

20171211 Instagram proactivity

Note 49 (december 11th): The exam will take place in Via Parenzo 11  in room 1,2 and 3 on december 15th at 9 AM

Note 50 (December 12th): We decided to rise the Markstrat floor from 10 to 12 points. Your grades will be recalculated considering this change. Moreover an enxtra point will be given to those groups who had improved their performance (already awarded in class during the last lesson)

Note 51 (december 12th) Here you find attached the attendance grades

20171212 attendance grades

Note 52 (december 12th) here you find the partecipation grades

20171212 partecipation grades

Note 53 (december 12th) here you find your on time delivery grades

On time delivery grades

Note 54 (december 12th). Further details on InsideLVMH program

TIMELINE:

o Dec 13th: program launch and individual registration. Website not yet fully accessible (

www.insidelvmhprogram.com). It will be open only the section for enrollment

o To note: students should sign with their own Luiss email: XXX@LUISS.IT (not gmail or yahoo or other). You would need to add your CV, which will also be used in the future for Hiring Purposes (i.e., it will be included LVMH talents’ database)

o Only students that are part of either “Advanced Marketing Management” (Prof. Mazzù), “Gestione del Prodotto e della Marca” (Prof Mazzù) and Fashion Management” (Prof. Fei) and that will be enrolled in LUISS at least up to June 2018 could participate to the program

o Dec 13th: following individual registration, students have the possibility to create team profiles (3-5 members)

o As soon as we have the full “communication kit” for students, we will make it available to all enrolled students

o Jan 9th: Full access to the program and to all website’s sections, including videos and more detailed information about the topic focus of the challenge. It will be present one dedicated page for each school.

o March 6th: delivery of LUISS Mid Review. NO FEEDBACK IS EXPECTED BY LVMH AFTER THE DELIVERY OF THIS END-PRODUCT

o Mar 15th: deadline for students’ questions/Q&A. Questions will be addressed to a specific email/area of the website (details will be provided later)

o After the Mid-term, team are supposed to develop the idea in Full, including Business Plan, Prototypes, Creativity, etc

o Final closing: April 4th

o Apr 6th-15th: voting session (30% students community, 30% professors, 40% LVMH team). To note: each individual will vote his preferred work among those delivered in own university

o LVMH ensure feedback to all submitting groups

o LVMH will select the best group for each school

o Among the top selected group of the different schools, there will be another voting session

o Major final event in Paris May 3rd: presentation of the best work for each University (all students of the winning group will be invited).

O Reward: a day spent in LVMH maison with managers of the team’s profile area (brand management, etc..)

CONCEPT/ASSIGNMENT: “define the luxury experience of tomorrow”

o LVMH has not defined a specific boundary for this topic. The assignment should be interpreted “free and independently” by the students and can refer to General Concept of Luxury, Brands, Employee, Sustainability, etc

o The topic should be one “big Idea”

o What to deliver during the mid term review (March 6th): 1-2 introduction slides (ppt or pdf) to be uploaded on the platform

o No feedback expected after the mid-term

o What to deliver during the final review (April 4th): 10 slides about idea development (ppt or pdf) + 1:30″ video

o Feedback will be given at the end of the project by LVMH team

TEAM SET-UP

o 3-5 members

o NOTE: This will be a group-work. Individual work/application will not be considered. Thus, you MUST form a group to participate to the contest

o In case a student is not part of any group, it will be possible to candidate yourself to join existing and incomplete teams

o If the team is missing a member it is possible to make an advertise to look for some students with specific skills

Note 55 (December 12th): Dear students here you can find some information about your exam.

  1. The identification before the exam will be outside the room, please bring your ID document and try to be in class 15 minutes before the exam

2. non attending students may sit in the first row

3. the exam’s rooms are as follows:

From Abbate to Franchina room 1

From Fulci to Paulone room 2

From Pedrelli to Zuzzolo room 3

4. you can only have a pen and a calculator with you and you must leave all your belongings at the sides of the class

Good luck!

Note 56 (December 14th)

Here you find the list of ID numbers that received the individual Instagram reward mentioned in Note 47

20171215 Instagram individual reward

Note 57 (December 15th): Please find below results of today’s exam. Should you have any question related to the exam we are available today until 3 pm in room 4, Via Parenzo

20171214 Voti provvisori Primo Appello

Note 58 (January 10th): Dear students here you can find some information about your exam.

  1. The identification before the exam will be outside the room, please bring your ID document and try to be in class 15 minutes before the exam

2. non attending students may sit in the first row in room AT01

3. please, have a seat 3 students each row

3. the exam’s rooms are as follows:

From Albino to Gozzi room AT01

From Iacobelli to Zuzzolo AT02

4. you can only have a pen and a calculator with you and you must leave all your belongings at the sides of the class

Good luck!

Note 59 (January 11th). As pre-discussed, those who are not passing the exam should communicate clearly to the teaching team and WITHIN the end of January if they wish to have the May/June exam as attendant or NON-attendant. Without any clear communication within the deadline, the exam will be as attendant.

As further clarification, non-attendant will be evaluated on a written test based on teaching materials and mandatory readings included in the course website, plus 3 reference books (that illustrate most of the concepts already included in the teaching materials):

• Perrey J., Freundt T., Spiellecke D. (2015). Power Brands, Ed. Wiley
• Bendle N. T., Farris P. W., Pfeifer P. E., Reibstein D. K. (2015), Marketing Metrics. The Manager’s Guide to Measuring Marketing Performance (3rd Edition), Ft Pr.
• Roger D. (2016), The Digital Transformation Playbook: Rethink Your Business for the Digital Age, Columbia University Press

Note 60 (January 11th).

20180111 Voti Provvisori AMM secondo appello V3

Note 61 (January 17th): Dear students, we would like to inform you that L’Oréal just told us which are the best three groups that will present in front of Matrix’s Managers in Milan. Congratulations to group 30, 36 and 37! You will be contacted soon to receive all the details.

Note 62 (February 1st): Dear students if you want to do the exam as non-attendant you have to send us an email. The deadline is February 20th, one week after the beginning of the semester.

Note 63(February 27th): To date the following students decided to do the exam as non-attendants:

Fernando Borelli, Alessandro Giorgi, Cristina Argentino, Francesca Zuzzolo, Sara Pacifici, Maria Laura Stronati, Camilla Costantino, Sabina Petrucci, Andrea Martinis, Manuela Bianco, Ludovica Mussoni, Giulia Riccardi, Isabella Barbaresi, Edoardo Comito

Note 64 (April 19th): Our warmest compliments to Cecilia, Lorenzo, Riccardo, Ludovica, for having been selected as the LUISS representative team for the LVMHInside challenge: a truly important achievement. We would also like to share the positive appreciation to the team, from the LVMH group who stated that their “innovative mindset and creativity has made the difference” ! Next step is the worldwide final in Paris on May 3rd. Let’s support the team and wish them a good luck! Bravi!

Note 65 (May 11th): Dear students here you can find some information about your exam.

  1. The identification before the exam will be outside the room, please bring your ID document and try to be in class 15 minutes before the exam

2. non attending students may sit in the first row

3. the exam’s rooms is AT02

4. you can only have a pen and a calculator with you and you must leave all your belongings at the sides of the class

Good luck!

Note 66 (May 14th). Please find below results of both “Attendant” and “NON-Attendant” Exam

20180514 Voti Provvisori AMM terzo appello V8