Chi sono


Born in Treviso, Italy

Married, 1 child

Present address:

Via Salvini 2, 00197 Roma, Italy

Present position:

He holds the Chair of Marketing at the Dipartimento di Impresa e Management, Università LUISS Guido Carli, Roma, where he teaches at the undergraduate and postgraduate level (BA, MSc).

He was previously on the faculty at the Universita’ della Calabria (1982-1987), at the Universita’ degli Studi di Trieste (1994) and at the Universita’ degli Studi di Bologna (1987-1993, 1995-2001).

At the Universita’ degli Studi di Bologna, he was also Head of the Study Program on the Economics and Management of Tourism, and Administrative Dean of the Centro di Coordinamento – Sede di Rimini.

His research has been published in many Italian management Journals, in edited books, both in Italian and English, and in International Journals such as Advances in Consumer Research,  Advances in International Marketing, International Interactions, International Journal of Research in Marketing, Journal of Service Research, Management International Review, Recherche et Applications en Marketing, and Research Policy.

He was Research Associate at MIT, Cambridge MA, in the Technology and Development Program, a Joint Program by The Sloan School and the Faculty of Engineering (1985-1986).

Before joining the University, he was with Honeywell Information Systems, at that time one of the major players in Information Technology, in the Marketing Research area, and with Cassina, a leading Italian furniture manufacturer, in charge of Marketing.

He received a Licence en sociologie from the Université Catholique de Louvain (Belgium) (1972) and a Laurea in sociologia from Università degli Studi di Urbino (Italy) (1974), as well as an MA in Formal Political Analysis from the University of Essex (UK) (1973) and a Post-Grad Diploma in Management Sciences from the University of Manchester – Institute of Science and Technology (UMIST) (UK) (1975).

He is a member of the Societa’ Italiana del Marketing, the European Marketing Academy, the American Marketing Association and of Informs – Institute for Operations Research and the Management Sciences.

Publications (most recent and relevant)

– Analysis of the development and diffusion of technological innovations in oil spill forecasting: The MEDESS-4MS case, Deep Sea Research II, (to be published)

– The influence of country-of-origin stereotypes on consumer responses to food safety scandals: The case of the horsemeat adulteration, Food Quality and Preference, 53, 2016

– Car challenge – A network analytic approach, Journal of Empirical Generalizations in Marketing Science, 14, 1, 2013 

– Examining entrepreneurs’ perception of Marketing. An application to the Italian context, International Journal of Entrepreneurial Behaviour and Research, 17, 4, 2011

– What is marketing for SME entrepreneurs? The need to market the marketing approach, Journal of Marketing Trends, vol.1, April 2010

– La soddisfazione del consumatore, in G. Cristini, a cura di, La Guida del Sole 24Ore al Marketing, Il Sole 24 ore, 2009

– The role of SME entrepreneurs’ innovativeness and personality in the adoption of innovations, Research Policy, 37, 9, 2008

 – Relationship proneness: The concept, its dimensions and indicators, Advances in Consumer Research, 2006 ACR USA, 2006 

 – Effetti della tendenza all’innovazione e della personalità degli imprenditori delle PMI sull’intenzione d’innovare: uno studio sperimentale, Rivista Economica del Mezzogiorno, n.1-2, 2006

– A methodology for modeling factorial structural equations models, applied to cross-cultural and cross-industry drivers of customer evaluations, Journal of Service Research, 6, 1, August 2003

– La gestione del rapporto con il mercato, in F. Fontana, M. Caroli, a cura di, Economia e gestione delle imprese, McGraw Hill Italia, 2003

– Innovazione e marketing: la gestione dell’introduzione delle innovazioni nel mercato, in F. Fontana, M. Caroli, a cura di, Economia e gestione delle imprese, McGraw Hill Italia, 2003

– Il Mobile Internet in Italia. Evoluzione e sfide strategiche nella telefonia mobile, Osservatorio Mobile Internet/ Luiss Guido Carli, giugno 2002

– Marketing e diffusione dell’innovazione tecnologica nei sistemi locali: il ruolo dei Centri di Ricerca indipendenti,in F. Fontana, P. Boccardelli, a cura di, L’innovazione tecnologica nelle medie e piccole imprese, Luiss Edizioni, 2002

– International markets and the Internet: Opportunities and Challenges – An Italian Perspective, Luiss Edizioni, 2002

– Internet and international marketing: A framework of analysis and managerial recommendations, in L. Giustiniano, G. Guido, A. Marcati, eds., SME’s, International markets and the Internet: Opportunities and Challenges – An Italian Perspective, Luiss Edizioni, 2002

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