Dr. Marina Candi is an Associate Professor at Reykjavik University’s School of Business, Director of the Reykjavik University Center for Research on Innovation and Entrepreneurship and Director of the Reykjavik University School of Business PhD program. She received her PhD in business from Copenhagen Business School. She also holds BSc and MSc degrees in Electrical Engineering. Prior to entering academia, she spent over 20 years working in the IT sector as a software engineer and project manager and, during the latter half of her industry career, held positions in executive-level management as well as sitting on the boards of directors of IT firms. Her research interests include design-driven innovation, experience-based innovation, business model innovation, and interactive marketing. Her research has been published in the Journal of Product Innovation Management, Technovation, Design Studies, and International Journal of Design. Dr. Candi has successfully applied for research funding from both the Icelandic Research Fund and the European Commission and has held the responsibility of Project Coordinator for several funded research projects. She currently serves as primary supervisor for four PhD students. Dr. Candi has been invited to deliver keynote addresses at academic and industry conferences and has been a visiting professor/scholar in universities in both Europe and North America. For more information, please see http://www.ru.is/staff/marina.

Recent academic publications:

Candi, M., van den Ende, J., & Gemser, G. (2016). Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness. Journal of Product Innovation Management.

Kristinsson, K., Candi, M. and Saemundsson, R. (2016) The relationship between founder team diversity and innovation performance: The moderating role of causation logic. Long Range Planning.

Beltagui, A., Darler, W. and Candi, M. (2015). Measuring the Deliverable and Impressible Dimensions of Service Experience. Creativity and Innovation Management, 24(3), 478.

Roberts, D. and Candi, M. (2014). Leveraging Social Network Sites in New Product Development: Opportunity or Hype? Journal of Product Innovation Management, 31(S1):105–117.

Saemundsson, R.J. and Candi, M. (2014). Antecedents of Innovation Strategies in New Technology-Based Firms: Interactions between the Environment and Founder Team Composition. Journal of Product Innovation Management, 31(5):939–955.

Candi, M., van den Ende, J., Gemser, G. (2013). Organizing Innovation Projects under Technological Turbulence. Technovation, 33: 133–141.