Feray Adiguzel studied Statistics at the Middle East Technical University (Turkey), and holds a Ph.D. in Marketing from University of Groningen (The Netherlands). She has been at University of Michigan Ross School of Business (U.S.A.) as a visiting scholar more than 3 years. She worked at Erasmus University in Rotterdam and VU University Amsterdam in Amsterdam before joining LUISS. Her main research interests are market research methodology, marketing models, cross cultural marketing and social marketing. She has published in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Economic Psychology, Journal of Business Research, Journal of Consumer Affairs, Journal of Cleaner Production and Organization and Markets in Emerging Economies. The paper that she collaborated with Michalek, J., Ebbes, P., Feinberg, R.E. & Papalambros, P. was received 2011 IJRM Best paper award. She teaches courses, “Research Methodology for Marketing” at Master level and “Econometrics I” at PhD level.

Publications:

  • Adiguzel, Feray; Donato, Carmela (2020). I like you, but only if not too successful: male spokespersons effectiveness, in THE JOURNAL OF CONSUMER MARKETING. p. 110-123.
  • Adiguzel, Feray (2020). Does advertising appeal type make a difference? A new sustainable fashion product by a luxury and mainstream brand. In: Sustainability in the Textile and Apparel Industries: Consumerism and Fashion Sustainability, Month 1, p. 1-27. ISBN: 978-3-030-38531-6.
  • Adiguzel, Feray; Linkowski, Carolina; Olson, Erik (2020). Do sustainability labels make us more negligent? Rebound and Moral Licensing Effects in the Clothing Industry. In: Sustainability in the Textile and Apparel Industries: Consumerism and fashion Sustainability, Month 1, p. 1-24. ISBN: 978-3-030-38531-6.
  • Adiguzel, Feray (2018). How do Split Questionnaires Reduce Response Styles?. In: , Month 1.
  • Adiguzel, Feray; Donato, Carmela (2018). Images of successful and attractive endorsers and Advertising effectiveness. In: SIM, SIM - Bari, 18 - 19 Ottobre 2018, Month 1.
  • Adiguzel, Feray; Kennett, Christopher (2018). Determinants of International Sports Event Sponsorship Response. In: EMAC, EMAC - Glasgow, May 29-June 1, Month 1.
  • Adiguzel, Feray (2018). Identifying Non-adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey, in THE JOURNAL OF CONSUMER AFFAIRS. Month 1, p. 1-29.
  • Adiguzel, Feray; Turner, Karynne; Jatinder, Sithu (2018). Whatif the Face of the Firm is a narcissist CEO? Corporate Reputation and Firm Performance. In: 2018 Global Marketing Conference at Tokyo Proceedings, 2018 Global Marketing Conference at Tokyo Proceedings - Tokyo, 2018, Month 1.
  • Adiguzel, Feray; DE ANGELIS, Matteo; Amatulli, Cesare (2018). Design similarity as a tool for sustainable new luxury product adoption: The role of luxury brand knowledge and product ephemerality. In: Sustainable Luxury, Entrepreneurship, and Innovation, Month 1, p. 167-184. ISBN: 978-981-10-6715-0.
  • Adiguzel, Feray; Donato, Carmela (2018). Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson. In: , Month 1.
  • Horvath, Csilla; Adiguzel, Feray (2018). Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets, in JOURNAL OF BUSINESS RESEARCH. p. 300-310.
  • DE ANGELIS, Matteo; Adiguzel, Feray; Amatulli, Cesare (2017). The role of design similarity in consumers' evaluation of new green products: An investigation of luxury fashion brands, in JOURNAL OF CLEANER PRODUCTION. p. 1515-1527.
  • Adiguzel, Feray; Kennett, Christopher (2017). International Differences in Sport Event Sponsorship Effectiveness. In: 10th Annual Conference of the EuroMed Academy of Business, 10th Annual Conference of the EuroMed Academy of Business - Rome, Rome, Month 1.
  • Adiguzel, Feray; Buranello, Renata (2017). Derogation Effect of Using Successful versus Attractive Spokesperson in Advertising: A Comparative Study Between the Netherlands and Brazil. In: 10th Annual Conference of the EuroMed Academy of Business, 10th Annual Conference of the EuroMed Academy of Business - Rome, Rome, Month 1.
  • Adiguzel, Feray; Horvath, Csilla (2017). Hedonic Shopping Motivations and Compulsive Buying in Developed and Emerging Markets. In: , Groningen, the Netherlands, Month 1.
  • Turner, Karynne; Adiguzel, Feray (2017). The Effects of CEO Narcissism and Corporate Brand Reputation on Firm Performance. In: 10TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS, 10TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS - Rome, Italy, 13-15 September 2017, Month 1.
  • Adiguzel, Feray (2017). Impulsive buying and shopping motivations in emergent and mature markets. In: 10th Annual Conference of the EuroMed Academy of Business, 10th Annual Conference of the EuroMed Academy of Business - Roma, Rome, Month 1.
  • DE ANGELIS, Matteo; Adiguzel, Feray; Amatulli, Cesare (2016). Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intentions. In: , Month 1.
  • DE ANGELIS, Matteo; Adiguzel, Feray; Amatulli, Cesare (2016). Similar to Myself or to the Green? The Effect of Introducing Different Types of Green New Products on Luxury Brand Evaluation and Purchase Intention. In: , Month 1.
  • Adiguzel, Feray; Horváth, C.; Büttner, Oliver B.; Belei, Nina (2015). Balancing the Balance: Self-Control Mechanisms and Compulsive Buying, in JOURNAL OF ECONOMIC PSYCHOLOGY. p. 120-132.
  • Adiguzel, Feray; Wedel, Michel (2013). The Design of Split Questionnaires. In: , Hong Kong,
  • Horvath, C.; Adiguzel, Feray; van Herk, H. (2013). Cultural Aspects of Compulsive Buying in Emerging and Developed Economies: A cross cultural study in compulsive buying, in ORGANIZATIONS AND MARKETS IN EMERGING ECONOMIES. p. 8-24.
  • Michalek, Jeremy J.; Ebbes, P.; Adiguzel, Feray; Feinberg, Fred M.; Papalambros, ; Panos, Y. (2011). Realizable Product Line Design Optimization: Coordinating Marketing and Engineering Models via Analytical Target Cascading, in INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. p. 1-12.
  • Adiguzel, Feray; Yozgatlıgil, C.; Başbuğ Erkan, B. B.; Özkan, D.; Şandırlı, E. (2011). Assessing the Demand Factors for Residential Earthquake Insurance in Turkey: Empirical Evidence. In: NEDETAS CONFERENCE PROCEEDINGS, NEDETAS CONFERENCE PROCEEDINGS - Ankara, Turkey, May 2-4, 2011, Ankara, Turkey, Month 1.
  • Horváth, C.; Adiguzel, Feray (2010). Measures Of Compulsive Buying: Applications And Recommendations. In: , Denmark,
  • Horvath, C.; Adiguzel, Feray; Bloemer, J. M. M.; Ziere, E.; Zinkhan, G. (2009). The choice of preventive self-control strategies for compulsive buying behavior: a phenomenological approach. In: EMAC, EMAC - Nantes, 26-29 May, 2009, Audiencia Nantes-France,
  • Adiguzel, Feray; Wedel, Michel (2008). Split Questionnaire Survey Design for Massive Surveys, in JOURNAL OF MARKETING RESEARCH. p. 608-617.
  • Adiguzel, Feray (2006). Essays on Customization Applications in Marketing. Netherlands: Labyrinth Publications. Month 1, p. 1-197. ISBN: 90-5335-089-6.
  • Sobotka, T.; Adiguzel, Feray (2002). Religiosity and Spatial Demographic Differences in the Netherlands. In: , Month 1, Groningen: . ISBN: 90-5335-089-6.