Feray Adiguzel studied Statistics at the Middle East Technical University (Turkey), and holds a Ph.D. in Marketing from University of Groningen (The Netherlands). She has been at University of Michigan Ross School of Business (U.S.A.) as a visiting scholar more than 3 years. She worked at Erasmus University in Rotterdam and VU University Amsterdam in Amsterdam before joining LUISS. Her main research interests are market research methodology, marketing models, cross cultural marketing and social marketing. She has published in journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Economic Psychology, Journal of Business Research, Journal of Cleaner Production and Organization and Markets in Emerging Economies.